When contemplating new approaches to promoting the businesses with Digital Marketing, an at-time dizzying array of options (and recommendations from collegues / friends) can make selection of appropriate channels a daunting task. We have provided the following information to attempt to support and guide you towards good choices in this regard.
The following are some of the common digital marketing promotional channels and their function and suitability for businesses of certain types. As mentioned ‘search advertising’ where users type something like ‘chemical supplier brisbane’ into Google provides an opportunity to reach people at the moment they are service-seeking where showing banner ads or social ads to people is to some extent a ‘distraction advertising’ mechanism as their primary online activity at the moment when they see ads is not necessarily service-seeking in nature.
