A landing page that “Converts”, is one that turns prospects into leads at the highest possible rate.   In other words it maximises the chance that someone will contact you or enquire about your services.

Why?  Well, believe it or not, if you remove all choices on a page and leave the visitor “no place to go” except to get in touch – then more often than not, this drives up the rates of enquiry dramatically.  That means stripping away top menu navigation, footer links, links to social assets and links to other pages.  Leaving only the response or enquiry form or buttons to call or email you directly.

Is that always the case?  Almost always – there are cases where other information on your company website provide the re-assurance or trust a simple 1 page landing page can’t and that can impact conversion.   We are not ‘precious’ about what page layout is best – we use A/B testing and let the customers / data tell us the answer.  Our goal is simple: maximise your leads and sales.

What results can you expect?   We typically see conversion rates 200 – 300% higher (or more in some cases) from a well laid out landing page than I do from ‘setting the visitor loose’ on your regular company website.  If you plan to use Google or Facebook paid advertising, this can halve you cost per lead, double your leads and massively improve your return on ad spend.

A simple goal:  Your landing page has one purpose, to provide the user with “just enough” information to convince them to take the next step.  You don’t need to completely close the deal, have them signed sealed and delivered – instead you need to answer just the key pre-purchase/enquiry concerns a customer has, enough to get them to take the next step and get in touch.

What goes on the page? We work with you to understand the key questions your prospective clients must answer to trust you enough to take that next step.  For some a quick headline, photo and brief info is enough.  If your product / service is complicated or expensive, you might need to explain your background, your credentials, provide ‘social proof’ (reviews, testimonials) or show a little about your team.  We help guide you to the layout and structure that suits your goal.